rockshop

Namaka, the company I co-founded with one of my best friends, became a valuable entrepreneurial education. We wore many hats – from crafting the brand story and product line to building the website and executing marketing campaigns. This hands-on experience instilled in me a deep understanding of how to stretch resources and leverage strategic marketing insights.

By closely analyzing user data, we were able to reach a wider audience and achieve significant growth. Namaka's success, both online and through partnerships with national retailers like Urban Outfitters and Beauty Bridge, is a testament to the power of strategic marketing and a commitment to understanding our customer base. We eventually sold the brand to a competitor and closed that chapter of my book.